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In real estate, there are two types of sellers. As a rule, most people sell
their homes through an agent or broker. In the second category are the
adventurous, do-it-yourself types who sell without an agent and list their
homes For Sale by Owner (FSBO). It's a rising trend. According to the
National Association of Realtors, 15 percent of all home sales are FSBOs.
But there are pros and cons to this approach from both the buyer's and
seller's perspectives.
Does it make sense to go it alone? On the surface, the money you save is a
major incentive to try. The seller can avoid up to seven percent in Realtor
commissions, about 7,000 dollars on a 100,000 dollar home. In theory, the
buyer will save, too, if the seller passes on at least part of the savings.
But a Realtor or broker would tell you a different story. It takes a lot of
research to understand your obligations as a seller, plus a lot of work to
market and sell your home for the best possible price. The adage goes: "You
can get rid of the broker, but you cannot get rid of the broker's work."
Real estate professionals also point out that a FSBO's inexperience will
cause headaches for the buyer.
Here are some common mistakes to watch out for:
Setting the wrong price.
Without the perspective of an experienced agent
who knows what types of homes are selling, and for how much, FSBOs are
likelier to skew their asking price. They let emotional attachments to the
home cloud their judgement. Or they simply fail to research the
"comparables" and make an arbitrary decision. That's bad for the buyer who
must deal with an inflated price, and bad for the seller who might lose a
sale. Sellers are well advised to hire a professional appraiser to provide
an informed judgement about the true market value of the home.
Not dealing with pre-qualified buyers.
When it comes to accepting an eager buyer, it can be tempting to accept someone who says, "The financing
isn't a problem," or "I've got the funds." Don't do it without written
assurances! Hold out for a buyer with written pre-qualification from a
lending institution.
Not knowing your legal obligations and rights.
The seller has certain legal obligations he or she must perform. An attorney or settlement agent
has to handle the final closing but sellers are better off retaining a good
real estate attorney right from the outset. Buyers are better served that
way, too. Prior to signing any contract, let your attorney review it for
pitfalls.
Not knowing enough about seller financing and seller credits on closing
costs.
There are a variety of ways that sellers can assist buyers with
financing, ways that offer good returns for both seller and buyer. Sometimes
a seller is substantially better off holding the mortgage for the buyer. Or
perhaps the loan is assumable. The uninformed FSBO squanders a valuable
opportunity if he or she doesn't know how to handle that type of transaction.
What about helping the buyer with closing costs? The naïve FSBO doesn't know
how to divide those costs fairly or what the lenders' limitations might be.
Again, professional help is needed to avoid problems for buyer and seller
alike.
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